Wolfgang Hackenberg is founder and Managing Director of steercom. steercom consultants train teams in pyramidal communication, using individual application scenarios.
Wolfgang Hackenberg is founder and Managing Director of steercom. steercom aims to make knowledge workers around the world more convincing. steercom consultants train teams in pyramidal communication, using individual application scenarios. They ensure that you – with the help of enthralling stories – can increase your company turnover, customer loyalty or employee satisfaction.
Alternatively, as a Big Deal Coach, Wolfgang Hackenberg takes care of the content and graphic design of individual pitch presentations, ensuring that every recipient properly understands the messages.
Wolfgang Hackenberg worked for 15 years in various top management positions at Bertelsmann, Roland Berger Strategy Consultants, and Accenture before co-founding steercom. He worked most recently as a partner at Accenture in the management team of the Strategy Service Line and Communications & High Technology Practice.
IBCS® Certified Consultant
Wolfgang Hackenberg has successfully completed the IBCS® certification for successful design of reports and presentations at the HICHERT+FAISST IBCS Institute in November 2014.
The problem with most bad presentations I see is not the speaking, the slides, the visuals, or any of the things people obsess about. Instead, it’s the lack of thinking.
First Think, then Ink – STRUCTURE
Good presentations are ones that achieve their purpose. The measure of success is their effect – not their visual design. Effectiveness here means achieving whatever was intended, such as a definite change in the addressees’ behavior or in their understanding of a particular situation.
The difference between effective and ineffective communication is to be found in the way the communicator thinks through and shapes her arguments and in the ease with which the recipients can follow these on the way, it is hoped, to being won over by them. In short: first the logic, then the look.
Escalate to the most essential – SAY
We can thank Barbara Minto, an American communication consultant, for the Pyramid Principle. To improve the communication skills of her colleagues, this former McKinsey consultant developed the basics of pyramid thinking as practiced in business. That was in the late 1960s. Since then, the Pyramid Principle has been adopted globally as a tool for sorting large amounts of information and presenting important topics in a simple yet compelling manner. In short, it is the proven basis upon which strong communication structures can be built to increase your persuasive power
Here you can download the manual of the work sample.