Ronald van Lent

Ronald van Lent is Managing Partner at JUGO in The Netherlands. JUGO provide Business Intelligence consultancy and one focus area is data visualization applying the IBCS concept.


M.Sc. Ronald van Lent studied Econometrics with specialisation production and inventory management at the University in Tilburg. In conjunction of major Econometrics he attended Business Engineering courses at the Technical University of Eindhoven (TUE) with focus on human (behaviour) in processes. After his study in 1996, Ronald started as information co-ordinator. In this role he was responsible for (management) reporting on European level. In the years to follow Ronald held different roles, as internal and external consultant, but always in regards of Business Intelligence – both data warehousing and reporting. In 2008 he joined JUGO as partner and became Managing Partner in 2014.

Ronald followed several publications, training courses and seminars regarding data visualisation. In 2014 he became acquainted with IBCS®. Since then IBCS® has become one of the major focus areas of JUGO.

As Partner in Education of the Fontys University of Applied Science, Ronald is providing internships as well as guest lectures.

Ronald’s vision

Business Intelligence is not about technology and tooling, but on making complex information quickly and comprehensively understandable. Technology and tools are not the drivers, but mere enablers to provide a proper and a maintainable solution.

IBCS® Certified Trainer

Ronald van Lent has successfully completed the IBCS® certification for successful design of reports and presentations at the HICHERT+FAISST IBCS Institute in May 2015 and serves as IBCS® Certified Trainer.