About

Matija Prijatelj is a seasoned data analytics leader specializing in BI strategy, data storytelling, and standardized reporting.

With a degree in Social Informatics (University of Ljubljana), he combines technical mastery of SQL, Power BI, and Excel with cross-sector expertise to deliver actionable insights. At A1 Slovenia, he led enterprise BI projects, mentored global teams, and designed innovative analytics solutions, earning recognition in the Telekom Austria Group’s Young Potential Program and contributing to an award-winning ESG initiative. As a Video Content Creator at Zebra BI, he empowered organizations to create compliant, visually compelling reports that simplify complex data.

Today he serves as a Mobile Analyst at OTP banka in Slovenija:

• He defines and maps user flows: He architects and analyzes the critical journeys users take—from seamless onboarding to quick transactions—ensuring there is zero friction along the way.
• He tracks and instruments data: He designs and manages robust tracking frameworks to capture high-quality user interaction data, ensuring we have a crystal-clear picture of app performance and behavior.
• He drives CRO (Conversion Rate Optimization): By running A/B tests and identifying drop-off points, he systematically optimizes key funnels to boost conversion rates and drive business growth.
• He elevates usability and UX: He advocates for the user by turning data insights into concrete UX/UI recommendations, directly collaborating with product, design, and engineering teams to build a world-class mobile banking experience.

Beyond his technical work, he drives leadership development as a Program Committee member for AmCham’s Young Leaders Club, advocating for mentorship and collaborative growth strategies.

Matija bridges technical expertise with strategic outcomes, ensuring data becomes a universal language for decision-makers.