Claro Fair Trade AG Annual Report 2011/12 • IBCS - International Business Communication Standards

Claro Fair Trade AG Annual Report

After Swiss Post, Claro Fair Trade was the second company to adhere to the SUCCESS rules in the design of its annual report. You can download the complete 2011/2012 annual report here.

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Claro annual Report 2008/2009

The following examples are taken from the 2008/09 report:

Sales/earnings comparison Shareholders and board members wouldn’t want to receive such a consistently scaled overview of the business? It is almost never as clearly visualized as it is here.
Indexed columns This index visualization is used to show growth over time.

Claro has produced the second annual report with impressive clarity

Time direction in tables Tables show time running from left to right.
Proper scaling Charts are scaled correctly.

Claro Fair Trade AG

For over thirty years, Claro Fair Trade has been dealing with specialty goods from the southern hemisphere. It trades with disadvantaged small-scale producers from the peripheral areas of developing countries in the south. The produce high quality products in a socially and environmentally stable manner.