
IBCS Annual Conference 2025
May 23, 2025
Warsaw, Poland
Barceló Warsaw Powiśle, Wybrzeże Kościuszkowskie 43A, 00-347 Warszawa
May 22, 19:00 CEST (the evening before the conference)
General Assembly of the IBCS Association
Followed by a get-together. Don’t miss this evening networking event before the IBCS Annual Conference.
All members of the IBCS Association can join either on-site or online.
IBCS Annual Conference 2025 | Where the Top Minds in IBCS meet
The IBCS Annual Conference is an exclusive event for certified IBCS professionals, bringing together the best in business communication. Expect high-level discussions, fresh insights, and valuable networking opportunities.
As always, we’re preparing thought-provoking keynotes and discussions on the future of IBCS. We’ll also cover IBCS software developments and explore new business models for innovative products and services.
Beyond the sessions, this is your chance to connect, exchange ideas, and build synergies within the IBCS community.
Join the best. Shape the future.
Stay tuned for more details!
May 23
Conference Moderation

Johannes von Mulert
Board Member at IBCS Association
9:00
Hello, welcome and IBCS News

Edyta Szarska
Managing Partner at the IBCS Institute and IBCS Certified Trainer
and
Cornelius Knall (plus-IT), Anton Larch (Controlling Lab), Elisabet Lopez (MET Group), Jeff Polack (NovoAcuity), Matija Prijatelj (Zebra BI), Andrzej Przeliorz (KUKA), Marcin Ruta (Sonusa IT Solutions), Marc Thomas Spiel (roosi) – new certified consultants
Tomasz Książyk with XLBuddy – new certified software
representative of Plus-IT – new certified provider
09:45
The challenges of implementing IBCS at Volkswagen Poznań

Liane Lubitz
CFO and Member of the Board Finance, Procurement and IT, Volkswagen Poznań
10:15
News from Zebra BI
IBCS Platinum Sponsor 2025

Andrej Lapajne
Founder at Zebra BI and IBCS Certified Consultant
10:30
Coffee
11:00
Executive learning by experimenting and sharing experiences | Summary after Lab

Jonathan Siddons
Villa Poranek, Experiential Learning Hub
11:30 | Parallel session
Triple Chart | My new chart type for the most important business metrics

Rolf Hichert
President of the IBCS Association and shareholder of the IBCS Institute
Session moderator:
Matija Prijatelj, Zebra BI, IBCS Certified Consultant
11:30| Parallel session
IBCS experts for CloudFerro | Building a roadmap for IBCS reporting for European Space Agency (ESA)

Joanna Gosztowtt
Data Analysis & Reporting Manager, CloudFerro S.A. and IBCS Certified Analyst
Session moderator:
Paul Damen, Rockfeather, IBCS Certified Trainer
12:15
SAP Analytics Cloud | Leveraging IBCS for Effective Data Visualization
IBCS Gold Sponsor 2025

Jie Deng
Product Manager, SAP SE
Felix Jonathan Müller
Senior User Experience Designer, SAP SE
12:30
Lunch
13:30
How to choose IBCS | Lessons learned at Audi Hungaria
“Colors – I also love colors, but they are not a deciding factor in business
You can’t promise that it will be pretty
So what can you promise instead?
A better and faster understanding”

Patricia Rumbach
Head of Strategic Corporate Management, Audi Hungaria
14:00| Parallel session
IBCS Talent Bridge | Connecting Academia, Business and Careers
The workshop aims to define a collaborative framework between the IBCS Institute, universities and certified providers to support students writing thesis projects on IBCS topics. The goal is to create structured pathways that link academic research with practical experience through internships in partner companies. Bringing together students, professors, consultants and IBCS providers, we will explore mutual expectations, outline essential criteria, and
co-develop preliminary guidelines for future agreements.

Simone Verza
Freelance Consultant and Trainer, Controlling blogger and podcaster and IBCS Certified Trainer
Magda Szarska
IBCS Institute Manager and IBCS Certified Analyst
Severin Willig
Manager in the Data & Analytics team at PwC GmbH WPG and IBCS Certified Consultant
Maryia Smagina
Student at SGH Warsaw School of Economics
14:00| Parallel session
Budgeting | Few versions, corridor planning

Raphael Kempf
Senior BI-Consultant at plus-IT AG and IBCS Certified Consultant
Session moderator:
Anton Larch, Controlling Lab, IBCS Certified Consultant
14:45
TRUECHART+ | The next generation of IBCS tables
IBCS Gold Sponsor 2025
+ Enhanced Collaboration: Extends IBCS clarity with real-time write-back and commenting for dynamic teamwork.
+ Powerful Pivoting: Adds flexible pivoting of rows and columns to IBCS tables, unlocking deeper data insights.
+ Strategic Planning: Introduces splashing and scenarios, expanding beyond reporting to empower planning.

Geneve Schwan
CPO, TRUECHART
15:00
Coffee
15:30
Inside ISO 24896 | What do you think about it?
Gathering IBCS Association’s feedback as an ISO A-liaison on the Committee Draft of ISO 24896, to be presented at the ISO TC37 meeting in Takamatsu, Japan.

Jürgen Faisst
Managing Partner at IBCS Institute
Matthias Giger
IBCS Certified Consultant
16:00
Reimagining business reporting with Generative AI and Agents

Esin Özkan
Founder of 4e.academy and IBCS Certified Trainer
16:30
First results of Reporting Survey
How do IBCS standards influence the quality of business decisions?
Our new international study builds on the widely cited 2018 TUM research – offering valuable insights into how visual standards affect decision-making processes. Can earlier findings be confirmed? What new perspectives emerge from the international comparison?

Arne-Kristian Schulz
User Interface Designer & Head of Visual Business Analytics at blueforte GmbH and IBCS Certified Consultant
17:00
End of conference apéro (get-together)
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Welcome to Warsaw
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