Dirk U. Proff
As Founder & CEO of blueforte, Dirk is responsible for the areas strategy & innovation. He is a founding member of the IBCS Association.
Dirk is one of the pioneers in the field of visualization for business analytics solutions. In addition to publications in professional journals, he regularly publishes scientific articles in specialized books as well as text books. Above that, he regularly gives lectures at events and international conferences. The founder and CEO of blueforte, an award-winning management consultancy for data & analytics, is responsible for strategy and innovation.
IBCS® Certified Consultant
Dirk U. Proff has successfully completed the IBCS® certification for successful design of reports and presentations at the HICHERT+FAISST IBCS Institute in April 2018.
Book: "Visual Business Analytics" Dirk is one of the co-authors of the book "Visual Business Analytics - Effektiver Zugang zu Daten und Informationen", which is now regarded as a standard reference for the topic. The book was the first publication in German speaking countries to explain the topic of information design to a broad specialist audience and to provide important definitions in the field of Visual Business Analytics. The book has now been published as second edition in 2018 and additionally deals with topics such as the increasing digitization of all areas of life and the industry 4.0 movement. It also provides catchy practical examples from various customer projects. Book available at Amazon (in German).
Book: "Mehr als nur ein Standard" Dirk and his team worked together on a scientific study which analyzed the extent to which an IBCS-compliant design of reports facilitates the analysis. The study was carried out in the research laboratory of the TU Munich (the experimenTUM). Here, the participants analyzed different reports on the computers. The study examines both the IBCS as a whole and the individual SUCCESS rules. The complete study (in German) is available on Amazon as paperback and eBook.
Article: "Frischwind" In recent years, the shipping industry has experienced a particularly dynamic and turbulent market environment. This requires a highly flexible and easy-to-understand reporting system with foresight. The article (in German) provides a look behind the scenes of a Hamburg based shipping company and shows how IBCS was used to enhance the readability and meaningfulness of the reporting.